I think the thing that's missing in most of the novels I reject is that the characters don't seem to grow or change enough. I read a lot of mystery and thriller submissions and it's like dead bodies are leaves on the ground: no impact. Even in cozies, there has to be some sense that this isn't quite normal and will mean something to the characters.
So, no I don't think there has to be social relevance. I think there has to be emotional resonance. How that is achieved can vary, but I think that's the key.
Have a fun Thanksgiving.
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